Tag Archives: corporate branding

Rebranding a hotel

A few years ago I received a curious email after my visit to Hong Kong – an invitation to review the Travelodge Hotel in Kowloon, despite never having stayed there. After a moment of thought, I realised why I got […]

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One Logo – Two Languages

For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.

CLP Group logo Continue reading

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How to rebrand a railway

In Melbourne the local rail operator has almost completed their rebranding of the network from ‘Connex’ to ‘Metro’ – back in 2007 Hong Kong did the same thing when the KCR was merged into the MTR, so how did they do it?

Rebranded KCR/MTR signage on the Ma On Shan line Continue reading

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