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Recent Posts
- Back from yet another Hong Kong visit
- A Hong Kong taxi in Australia
- Going for a long walk at Mei Foo station
- Then, now and in between at Tsim Sha Tsui Exit A1
- KCR ‘Yellow Head’ train towing a KTT carriage
- Behind the scenes refurbishing the KCR Metro Cammell EMUs
- Garden Hill and the approach to Kai Tak Airport
- Living in a retired Hong Kong double-decker bus
- The MTR light rail ‘money train’
- KCR 60 arrives at the Hong Kong Railway Museum
Tag Archives: corporate branding
Rebranding a hotel
A few years ago I received a curious email after my visit to Hong Kong – an invitation to review the Travelodge Hotel in Kowloon, despite never having stayed there. After a moment of thought, I realised why I got […]
Posted in Everyday Life
Tagged corporate branding, hotels, rebranding, rebrnading, tourism
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One Logo – Two Languages
For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.
Posted in Everyday Life
Tagged advertising, corporate branding, hidden meaning, Hong Kong, mystery
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How to rebrand a railway
In Melbourne the local rail operator has almost completed their rebranding of the network from ‘Connex’ to ‘Metro’ – back in 2007 Hong Kong did the same thing when the KCR was merged into the MTR, so how did they do it?
Posted in Transport
Tagged advertising, corporate branding, Hong Kong, KCR, Kowloon Canton Railway, Mass Transit Railway, MTR, wasted money
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