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Tag Archives: television commercials
Public safety advertisements and the KCR Light Rail
Hong Kong’s MTR Light Rail system is something I have written about previously, due to it being one of the more interesting places for a railfan to explore. Located in the north-western portion of the New Territories, the Light Rail forms an important part of the local transport network, running through the New Towns of Tuen Mun and Yuen Long to the ferry pier and railway stations that connect them to the rest of Hong Kong.
A unique feature of the Light Rail is the numerous level crossings, which unlike the slower moving Hong Kong Tramways, require motorists and pedestrians to share the road with fast moving light rail vehicles. For these reasons when the Light Rail system commenced operations in 1988, a series of public safety advertisements aired on Hong Kong television to raise awareness of the safe way to behave around the new mode of transport. Continue reading
Cute rail safety advertisements from Hong Kong
Another week, and another selection of railway themed television commercials from Hong Kong. This time the topic is “cute public safety messages”. Continue reading
Posted in Transport Tagged advertising, Hong Kong, KCR, Kowloon Canton Railway, Mass Transit Railway, MTR, television commercials, trains Leave a comment
Milking nostalgia at the MTR
With Hong Kong’s Mass Transit Railway being just a touch over 30 years old and the trains running just as smoothly as the opening day back in 1979, one might think that a feeling of nostalgia for the old days would be hard to find among residents of the city. However the MTR Corporation begs to differ: if advertising heavily on television doesn’t set them apart from other railway operators, then milking a nostalgia for the past will. Continue reading
Posted in Transport Tagged advertising, Hong Kong, KCR, Kowloon Canton Railway, Mass Transit Railway, MTR, television commercials, trains Leave a comment
TV commercials from the MTR: do you get their point?
Unlike many other railway operators, Hong Kong’s MTR Corporation buys a lot of television airtime to promote their railway operations. In the last few years their television commercials seem to have a common theme: bouncy pop music with English lyrics, visuals that have nothing to do with railways, and a short Cantonese voiceover at the very end telling the viewer what the entire point of the advert is. Can you guess it from just the visuals?
Posted in Transport Tagged advertising, Hong Kong, Mass Transit Railway, MTR, New Territories, railway, television commercials, trains 1 Comment