TV commercial for the 1997 launch of the Octopus card

Way back in 1997 the Octopus card system was introduced to Hong Kong, providing a fast and easy way for passengers to pay their train, tram and bus fares.

Teaching passengers how to use the new system is an essential part of the rollout, so to get the message across, television commercials such as this one were produced:

A five year old boy describes how to use the new system:

  • touch the card to the turnstile
  • it works through a plastic sleeve or leather wallet
  • if you run out of money, head to the ‘Add Value’ machine
  • just insert your card and the money, push ‘OK’ and then retrieve your card
  • it’s that simple!

And in the process, manages to outsmart his father. 😛

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