Hong Kong is famous for being an urban jungle, but a little known fact is that the countryside is only a short train ride away.
This 1988 television commercial from the Kowloon-Canton Railway promoted this fact.
In the words of their jingle:
What a different the train makes to the way we all live.
Taking people to places they always wanted to go.
Beautify scenery, greenery, the countryside is waiting for you.
So a wonderful difference KCR makes to you.
In the years since, the role of the KCR East Rail line has changed – the predominant traffic is now commuters from the New Territories bound for their jobs in urban Kowloon and Hong Kong Island.
A lightly different tack can be seen in the TV commercial from the same period – promoting the for the Kowloon-Canton Railway was a way for residents of the New Territories to head into the ‘big city’ for shopping and eating out.