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Tag Archives: advertising
For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.
Back in the early 1980s the Kowloon Canton Railway through Hong Kong underwent a massive transformation – from a single track country railway to the modern double mass transit system it is today. It was during this period that the Hong Kong Government ran a series of public service announcements warning people to keep off the tracks.
Another week, and another selection of railway themed television commercials from Hong Kong. This time the topic is “cute public safety messages”. Continue reading
With Hong Kong’s Mass Transit Railway being just a touch over 30 years old and the trains running just as smoothly as the opening day back in 1979, one might think that a feeling of nostalgia for the old days would be hard to find among residents of the city. However the MTR Corporation begs to differ: if advertising heavily on television doesn’t set them apart from other railway operators, then milking a nostalgia for the past will. Continue reading
Unlike many other railway operators, Hong Kong’s MTR Corporation buys a lot of television airtime to promote their railway operations. In the last few years their television commercials seem to have a common theme: bouncy pop music with English lyrics, visuals that have nothing to do with railways, and a short Cantonese voiceover at the very end telling the viewer what the entire point of the advert is. Can you guess it from just the visuals?