Tag Archives: advertising

MTR’s rolling billboard – the ‘Spectacular Mobile Showcase’

Back in 2005 the MTR unveiled an unusual train to their network – the ‘Spectacular Mobile Showcase’. MTR photo Their media release described it as: Innovative 3D advertising to liven up MTR tracks 2 October 2005 It’s a train. It’s […]

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Playing ‘where’s the car’ on the streets of Hong Kong

I recently saw a car advertisement where the first thing I noticed wasn’t the car, but the backdrop. I swear it was somewhere in Hong Kong, but I couldn’t quite pick the location. So where could it be? Time to […]

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Another developer uses Melbourne to sell Hong Kong property

While reaching my recent piece titled “Using the Melbourne lifestyle to sell Hong Kong property” I happened to find a second example of the practice – this time for the ‘Savannah’ development, which is also at Tseung Kwan O. The […]

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Using the Melbourne lifestyle to sell Hong Kong property

On my 2013 visit to Hong Kong I was sitting in front of the TV at my 姑媽 (aunt’s) house,trying to make sense of shows that I didn’t understand, where a commercial for a Hong Kong property development appeared during […]

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One Logo – Two Languages

For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.

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