Tag Archives: advertising

Playing ‘where’s the car’ on the streets of Hong Kong

I recently saw a car advertisement where the first thing I noticed wasn’t the car, but the backdrop. I swear it was somewhere in Hong Kong, but I couldn’t quite pick the location. So where could it be? Time to […]

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Another developer uses Melbourne to sell Hong Kong property

While reaching my recent piece titled “Using the Melbourne lifestyle to sell Hong Kong property” I happened to find a second example of the practice – this time for the ‘Savannah’ development, which is also at Tseung Kwan O. The […]

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Using the Melbourne lifestyle to sell Hong Kong property

On my 2013 visit to Hong Kong I was sitting in front of the TV at my 姑媽 (aunt’s) house,trying to make sense of shows that I didn’t understand, where a commercial for a Hong Kong property development appeared during […]

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One Logo – Two Languages

For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.

CLP Group logo Continue reading

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‘Keep Off The Tracks’ advertisement from the 1980s

Back in the early 1980s the Kowloon Canton Railway through Hong Kong underwent a massive transformation – from a single track country railway to the modern double mass transit system it is today. It was during this period that the Hong Kong Government ran a series of public service announcements warning people to keep off the tracks.

Old KCR Warning Sign Continue reading

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