Tag Archives: corporate branding

One Logo – Two Languages

For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.

CLP Group logo Continue reading

Posted in Everyday Life | Tagged , , , , | 4 Comments

How to rebrand a railway

In Melbourne the local rail operator has almost completed their rebranding of the network from ‘Connex’ to ‘Metro’ – back in 2007 Hong Kong did the same thing when the KCR was merged into the MTR, so how did they do it?

Rebranded KCR/MTR signage on the Ma On Shan line Continue reading

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