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Recent Posts
- Testing the MTR Urban Lines Vision Train in Mainland China
- Inspecting the Hong Kong–Zhuhai–Macau Bridge
- Trailer cars on the MTR Light Rail
- The return of cross-boundary freight trains to Hong Kong
- When Hongkong Post rode the rails to China
- Coupling new and old on the East Rail line
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- Hong Kong taxi on the streets of Toronto
- Farewell to the MTR Phase 2 Light Rail Vehicles
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Tag Archives: corporate branding
Rebranding a hotel
A few years ago I received a curious email after my visit to Hong Kong – an invitation to review the Travelodge Hotel in Kowloon, despite never having stayed there. After a moment of thought, I realised why I got […]
Posted in Everyday Life
Tagged corporate branding, hotels, rebranding, rebrnading, tourism
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One Logo – Two Languages
For a company that operates in Hong Kong, where both Chinese and English are official languages, it is important to have a corporate brand that looks just as good in both. Here are two corporate logos that achieve this in an exceedingly clever way.
Posted in Everyday Life
Tagged advertising, corporate branding, hidden meaning, Hong Kong, mystery
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How to rebrand a railway
In Melbourne the local rail operator has almost completed their rebranding of the network from ‘Connex’ to ‘Metro’ – back in 2007 Hong Kong did the same thing when the KCR was merged into the MTR, so how did they do it?
Posted in Transport
Tagged advertising, corporate branding, Hong Kong, KCR, Kowloon Canton Railway, Mass Transit Railway, MTR, wasted money
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