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Tag Archives: television commercials
One of the benefits of riding Hong Kong’s MTR is avoiding the traffic chaos back at ground level – something that the MTR used to great advantage during the advertising campaign from 1991.
When travelling around Hong Kong by public transport, virtually every mode accepts the ubiquitous Octopus card. All you need to do is touch your card to the reader on boarding, and the fare will be deducted from your balance. However this hasn’t always been the case – other ticketing systems predated it.
Back in the early 1980s the Kowloon Canton Railway through Hong Kong underwent a massive transformation – from a single track country railway to the modern double mass transit system it is today. It was during this period that the Hong Kong Government ran a series of public service announcements warning people to keep off the tracks.
Hong Kong’s MTR Light Rail system is something I have written about previously, due to it being one of the more interesting places for a railfan to explore. A unique feature of the Light Rail is the numerous level crossings, which unlike the slower moving Hong Kong Tramways, require motorists and pedestrians to share the road with fast moving light rail vehicles. For these reasons when the Light Rail system commenced operations in 1988, a series of public safety advertisements aired on Hong Kong television to raise awareness of the safe way to behave around the new mode of transport.