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Tag Archives: wasted money
How to rebrand a railway
In Melbourne the local rail operator has almost completed their rebranding of the network from ‘Connex’ to ‘Metro’ – back in 2007 Hong Kong did the same thing when the KCR was merged into the MTR, so how did they do it?
Posted in Transport
Tagged advertising, corporate branding, Hong Kong, KCR, Kowloon Canton Railway, Mass Transit Railway, MTR, wasted money
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