Tag Archives: wasted money

How to rebrand a railway

In Melbourne the local rail operator has almost completed their rebranding of the network from ‘Connex’ to ‘Metro’ – back in 2007 Hong Kong did the same thing when the KCR was merged into the MTR, so how did they do it?

Rebranded KCR/MTR signage on the Ma On Shan line Continue reading

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